NAMED A 2018 MUST-READ BY THE TORY BURCH FOUNDATION.
HER BIG IDEA
In 2017, only 2% of venture capital spending went to female-founded companies.
Haley Hoffman Smith set out to research why this was, and to challenge the barriers to BIG thinking in women's pursuits of entrepreneurship.
Her Big Idea explores the themes of creative ideation and the common pitfalls of entrepreneurship. Highlighting the successes of the greatest female entrepreneurs of the 21st Century, Hoffman Smith underscores their big ideas and reminds readers of the overarching message that any woman, regardless of her age or level of experience, can bring her idea to life and make it bigger than she ever dreamed possible. Featuring stories from Headbands of Hope's Jessica Ekstrom and Diversability's Tiffany Yu, stories of favorite female-led companies such as Rent the Runway and Hint Water, Her Big Idea ushers in a new frontier of entrepreneurship. Combining extensive research with innovation strategy and expertise from Brown University professors and mentors, Hoffman's Smith book joins the too-short list of guide books for the “next genHERation of entrepreneurs.”